YouTube income
The opportunity to achieve a profitable income by establishing a channel on YouTube is growing, as statistics show a 40% increase annually in the number of channels that earn more than one hundred thousand dollars.
In 2021, YouTube revenues recorded significant growth, reaching approximately $28.8 billion, which benefits content owners.
As for the average profits per video, they range from $315 for channels that have between 500 and 5 thousand subscribers, and reach $3857 for channels with more than 500 thousand subscribers.
Regarding views, YouTubers earn half a dollar per thousand views, while the platform pays about $18 per thousand views for ads.
YouTube has paid more than five billion dollars to content creators around the world over the past five years.
Factors affecting the value of YouTube profits
Geographic areas
YouTube revenue is affected by the geographical location of viewers; For example, views that come from the United States generate higher income compared to views from the Philippines.
The reason for this is the high purchasing power of American consumers and businesses, which makes them more willing to spend more on ads shown to their local audience.
The nature of the channel content
The value of profits earned by channels on YouTube depends on the type of content they provide. Content related to areas of high demand in the market, such as various products and services, enjoys priority in funding and receives higher financial compensation per thousand views.
For example, channels broadcasting business-related content earn higher profits compared to those broadcasting nature-related content, reflecting the platform and advertisers' preference for content that reaches an audience with specific interests in the market.
Some tips to improve pay-per-view on YouTube
To increase profits from ads on your YouTube channel, you can follow these steps:
- Take advantage of all the types of ads that YouTube offers, such as ads that can be skipped after five seconds, non-skippable ads that last between 15 and 20 seconds, small banner ads that appear at the beginning of the video, overlay text ads, and consecutive ads for videos that last more than Five minutes.
- Organize ads to appear before the video starts, in the middle, or at the end. This distribution affects viewer interaction and thus affects the financial return per thousand views.
- Create innovative and engaging content that will attract more viewers, which will increase the number of views and motivate YouTube algorithms to work in your favor.
- Use ad breaks strategically throughout your video to get the most out of your video without distracting the viewer.
- Take advantage of your YouTube follower base to promote your own products, which contributes to generating additional income.
- Join Thinkific's free program to expand your reach and benefit from spreading your knowledge and earning money from your content on a platform that you have complete control over.
